- our approach
We're people and experience first.
Success in performance media is about mapping the behaviour of
people in media to the experience of your product.
people in media to the experience of your product.
Channels that leverage Intent & interest signals deliver quality to people. Generating sales is significantly easier when you leverage what a consumer ‘likes’ or ‘wants’. Success is about respecting the mindset of a consumer & addressing their need or interest.
We want people’s lives to be better for engaging with your brand. Everything we do is centred around the experience that each media type can offer an Intender at its unique properties.
Use intent-based marketing to talk to people looking for, or suffering from, things that your product or business solves:
Use interest-based marketing to engage people who demonstrate behaviours that indicate they are interested in your product, service or category:
Politely and respectfully drive awareness of your brand using intent and interest data to create tighter audiences with greater clarity and control:
Better understand how people behave in your category when embarking on their intender journey. Use our proprietary technology, IntenderView, to understand and remove risk from your marketing.
Keen to learn more about the Intender way? Reach out and we’ll organise a catch-up.