The truth is,
no one likes

With click-through-rates at all time lows, CPC’s at all time highs, its clear that more often than not, marketing leaves people feeling annoyed, alienated or even, undervalued.  Leading to high noise, low impact & attribution woes for Marketers.

Why? Because most ads do not make people feel special.


We need to think people-first.

Success in marketing is about mapping people’s behaviour to the right messages in the right places at the right time.  Thus, creating the right journey for your products. We plan our media based on signals & data rather than channels & budgets.  

People-first digital

Channels that leverage Intent & interest signals deliver quality to people. Generating sales is significantly easier when you leverage what a consumer ‘likes’ or ‘wants’. Success is about respecting the mindset of a consumer & addressing their need or interest.

We use the
Intender IIII

We use the Intender
IIII framework.

We want people’s lives to be better for engaging with your brand. Everything we do is centred around the experience that each media type can offer an Intender at its unique properties.


Use intent-based marketing to talk to people looking for, or suffering from, things that your product or business solves:

  • SEO (Search Engine Optimisation) on Google, Bing Baidu & Naver
  • SEM (Search Engine Marketing) on Google Ads, Bing Ads & More
  • Vertical Search on platforms like eBay, retailers & comparison sites
  • Content Marketing for search based exposure 
  • Content Strategy
  • Conversion Rate Optimisation (CRO)


Use interest-based marketing to engage people who demonstrate behaviours that indicate they are interested in your product, service or category:

  • Paid Social Ads on Facebook, Instagram, TikTok & more
  • Affiliate Marketing
  • Paid Social Bid Strategy & Audience Profiling
  • YouTube Interest Ads
  • Content Strategy for upper & mid-funnel behaviours
  • Content Marketing for brand level & category level


Politely and respectfully drive awareness of your brand using intent and interest data to create tighter audiences with greater clarity and control:

  • Programmatic Display
  • Display with Intent-data enrichment
  • Catch-up TV with SVOD and BVOD
  • Paid Social Ads on Facebook, Instagram, TikTok & more


Better understand how people behave in your category when embarking on their intender journey.

Use our proprietary technology, IntenderView, to understand and remove risk from your marketing.

  • Digital Strategy across the spectrum of brand & performance marketing
  • Dynamic Dashboarding and data storytelling
  • Analytics Configuration & Tag Management
  • Attribution Modelling
  • Landscape & Opportunity Auditing with IntenderView
  • Competitor auditing
  • Independent Agency Performance Auditing
  • Behavioural Economics (BE)
  • Data Visualisation & Science

A passionate bunch of media lovers who care about making advertising useful - not annoying

Our approach enables us to drastically improve the quality of your reach, leads and sales.