With click-through-rates at all time lows, CPC’s at all time highs, its clear that more often than not, marketing leaves people feeling annoyed, alienated or even, undervalued. Leading to high noise, low impact & attribution woes for Marketers.
Why? Because most ads do not make people feel special.
Success in marketing is about mapping people’s behaviour to the right messages in the right places at the right time. Thus, creating the right journey for your products. We plan our media based on signals & data rather than channels & budgets.
Channels that leverage Intent & interest signals deliver great utility to people than those that Interrupt their path to purchase.
Generating sales is significantly easier when you leverage what a consumer ‘likes’ or ‘wants’. Success is about respecting the mindset of a consumer & addressing their need or interest.
This often leads to a higher quality of traffic, leads & sales but also lower media spend. As a result, we don’t bill based on a percentage of media spend.
We want people’s lives to be better for engaging with your brand. Everything we do is centred around the experience that each media type can offer an Intender at its unique properties.
Use intent-based marketing to talk to people looking for, or suffering from, things that your product or business solves:
Use interest-based marketing to engage people who demonstrate behaviours that indicate they are interested in your product, service or category:
Politely and respectfully drive awareness of your brand using intent and interest data to create tighter audiences with greater clarity and control:
Better understand how people behave in your category when embarking on their intender journey.
Use our proprietary technology, IntenderView, to understand and remove risk from your marketing.
We’d love to help your brand reach its performance goals. Reach out and we’ll organise an initial strategic session.
