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  • our approach

The truth is,
people don't
really like ads.

In a recent study, conducted by SurveyMonkey for their global ad study, they found that users said; Ads are overwhelming, repetitive, and irrelevant. 

  • Nearly 3 out of every 4 users (74%) think there are too many ads. The number grows to 78% for adults 35+ years old.
  • 63% of users say they see the same product advertised, over and over again.
  • 44% of users find the ads irrelevant to their wants and needs. For those 35 and older, the number balloons to 51%.  

Ads are disliked due to irrelevance, frequency & privacy – our mission is to change that.

Feelings Towards Ads

SurveyMonkey Global Ad Study (2025)

The path to purchase is complex.

And, it's personal.

If you’re in-market for any product or service, then you are an intender.

Which means, you are on a quest to find a solution to your problem.

Many brands want you to follow their prescribed pathway and hear their message throughout their funnel; however, people want to go their own way. 

The reality is;
People experience
media in 3 ways.

The reality is, businesses can only get a person’s attention with 3 types of communication.

They express intent, show an interest or are being interrupted during their day.

We plan channels to leverage intent, interest & contextual signals to deliver quality to people with low-friction messages.

Success is simply about respecting the mindset of a consumer & addressing their need or interest.

Work with us
  • media approach

We're people-first, not channel-first

We want people’s lives to be better for engaging with your brand. Not worse.

Everything we do is centred around the experience that each media type can offer an Intender at its unique properties.

Our services

Intent Marketing

Use intent-based marketing to talk to people looking for, or suffering from, things that your product or business solves:

Interest Marketing

Use interest-based marketing to engage people who demonstrate behaviours that indicate they are interested in your product, service or category:

Interruption Marketing

Politely and respectfully drive awareness of your brand using intent and interest data to create tighter audiences with greater clarity and control:

  • Programmatic Media (OOH, OLV, Display, Audio)
  • Display with Intent-data enrichment
  • Audio with Podcast & Radio
  • Catch-up TV with SVOD and BVOD
  • Paid Social Ads on Facebook, Instagram, TikTok, & LinkedIn

Intelligence

Better understand how people behave in your category when embarking on their intender journey.

Use our proprietary technology, IntenderView, to understand and remove risk from your marketing.

  • Digital Strategy across the spectrum of brand & performance marketing
  • Dynamic Dashboarding and data storytelling
  • Analytics Configuration & Tag Management
  • Attribution Modelling
  • Landscape & Opportunity Auditing with IntenderView
  • Competitor auditing
  • Independent Agency Performance Auditing
  • Data Science & Visualisation
  • services (traditional MEDIA lens)

Our channel-first media approach.

Don’t worry, we understand that the Intender-way is a unique agency approach; therefore, we still classify our media in a traditional sense.

Intender offers Paid, Earned & Owned media with an Owned-first approach. 

Our services

Owned Media

Owned media plays a pivotal role for brands – it is the foundation of context and is critical to success in Ai-first world:

  • Audience-led Creative Briefing
  • SEO (Search Engine Optimisation) on Google, Bing, Baidu & Naver
  • Vertical Search on platforms like eBay, retailers & comparison sites
  • Content Marketing for search-based exposure
  • Content Strategy
  • Conversion Rate Optimisation (CRO)

Earned Media

Earned media, the marque of a brand. At Intender, we take ‘what some says about your brand’ seriously. We seed, grow & amplify your reach with:

  • Digital PR across publications in your niche
  • Link & Citation Building is not just for SEO, but for AI and GEO
  • Referral & affiliate marketing
  • Reputation Management: Reduce or clean up your reputation online
  • Content Strategy for upper & mid-funnel behaviours
  • Content Marketing for brand level & category level

Paid media is the quickest way to reach individuals who are currently in the market or to cultivate future interest.

Our paid media services include strategy development, planning, and management of the following:

  • Google Ads Platforms, including SEM, Gmail, YouTube, and the Google Display Network
  • Independent audits of paid media & agencies
  • Programmatic media
  • Out-of-home (OOH) advertising
  • Display advertising enriched with intent data
  • Online video ads enhanced by intent data
  • Catch-up TV, including Subscription Video on Demand (SVOD) and Broadcaster Video on Demand (BVOD)
  • Paid social ads on platforms like Facebook, Instagram, TikTok, and more
  • Retail media through Amazon and eBay

Intelligence

Better understand how people behave in your category when embarking on their intender journey.

Use our proprietary technology, IntenderView, to understand and remove risk from your marketing.

  • Digital Strategy across the spectrum of brand & performance marketing
  • Dynamic Dashboarding and data storytelling
  • Analytics Configuration & Tag Management
  • Attribution Modelling
  • Landscape & Opportunity Auditing with IntenderView
  • Competitor auditing
  • Independent Agency Performance Auditing
  • Behavioural Economics (BE)
  • Data Visualisation & Science

Our approach drastically improves reach quality and thus your results.

Talk to us about your goals

Services

Media Strategy, Planning, Buying & Performance Marketing.
Intender Services

Case Studies

Intender work for enterprise, FMCG, finance & consumer brands.
Intender Case Studies

Hello, how can
we help you?

Ready to transform your media?

We’d love to help your brand reach its performance and growth marketing goals. Reach out and we’ll organise an initial strategic session.

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Tell us about the marketing challenges your are currently facing.

A media agency that thinks people first.

Beware of imitations.

 

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