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  • our approach

The truth is,
people don't
really like ads.

In a recent study, conducted by SurveyMonkey for their global ad study, respondants said; Ads are overwhelming, repetitive, and irrelevant. 

  • Nearly 3 out of every 4 users (74%) think there are too many ads. The number grows to 78% for adults 35+ years old.
  • 63% of users say they see the same product advertised, over and over again.
  • 44% of users find the ads irrelevant to their wants and needs. For those 35 and older, the number balloons to 51%.  

It doesn’t have to be this way.

Feelings Towards Ads

SurveyMonkey Global Ad Study (2025)

We use intent & interest signals to make better experiences.

If you’re in-market for any product or service, then you are an intender.

Which means, you are on a quest to find a solution to your problem.

Many brands want you to follow their prescribed pathway and hear their message throughout their funnel; however, people want to go their own way. 

The reality is;
People experience
media in 3 ways.

The reality is, businesses can only get a person’s attention with 3 types of communication.

They express intent, show an interest or are being interrupted during their day.

We plan channels to leverage intent, interest & contextual signals to deliver quality to people with low-friction messages.

Success is simply about respecting the mindset of a consumer & addressing their need or interest.

Work with us
  • Services

Our people-first approach.

We want people’s lives to be better for engaging with your brand. Not worse.

Everything we do is centred around the experience that each media type can offer an Intender at its unique properties.

Our services

Intent Marketing

Use intent-based marketing to talk to people looking for, or suffering from, things that your product or business solves:

Interest Marketing

Use interest-based marketing to engage people who demonstrate behaviours that indicate they are interested in your product, service or category:

Interruption Marketing

Politely and respectfully drive awareness of your brand using intent and interest data to create tighter audiences with greater clarity and control:

  • Programmatic Media (OOH, OLV, Display, Audio)
  • Display with Intent-data enrichment
  • Audio with Podcast & Radio
  • Catch-up TV with SVOD and BVOD
  • Paid Social Ads on Facebook, Instagram, TikTok, & LinkedIn

Intelligence

Better understand how people behave in your category when embarking on their intender journey.

Use our proprietary technology, IntenderView, to understand and remove risk from your marketing.

  • Digital Strategy across the spectrum of brand & performance marketing
  • Dynamic Dashboarding and data storytelling
  • Analytics Configuration & Tag Management
  • Attribution Modelling
  • Landscape & Opportunity Auditing with IntenderView
  • Competitor auditing
  • Independent Agency Performance Auditing
  • Data Science & Visualisation

Our approach drastically improves reach quality and thus your results.

Talk to us about your goals

Services

Media Strategy, Planning, Buying & Performance Marketing.
Intender Services

Case Studies

Intender work for enterprise, FMCG, finance & consumer brands.
Intender Case Studies

Hello, how can
we help you?

Ready to transform your media?

We’d love to help your brand reach its performance and growth marketing goals. Reach out and we’ll organise an initial strategic session.

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Tell us about the marketing challenges your are currently facing.

A media agency that thinks people first.

 
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