Intender Privacy Policy
Intender Media Pty Ltd
ABN: 52 653 969 807
Effective Date: 18th June 2026
1. Introduction
Intender Media Pty Ltd (“Intender”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, hold, use, disclose and protect personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy applies to our websites, products, services, advertising solutions, media buying activities, marketing services, audience targeting services, and any related platforms operated by Intender.
2. About Intender
Intender is a media and marketing business that plans, manages and executes advertising and marketing campaigns for clients.
As part of our services, we may:
- Plan and execute media and marketing activity
- Analyse search and behavioural signals to identify consumer purchase intent
- Create audience segments and advertising cohorts
- Deliver targeted advertising campaigns
- Measure campaign performance and attribution
- Provide insights and reporting to clients
3. Personal Information We Collect
We may collect personal information directly from you, from our clients, from publicly available sources, and from third-party service providers.
The types of information we collect may include:
Contact Information
- Name
- Email address
- Phone number
- Company name
- Job title
Client and Business Information
- Billing information
- Payment details
- Contract information
- Campaign information
- Customer relationship management (CRM) records
Website and Device Information
- IP address
- Browser type
- Device information
- Operating system
- Referring websites
- Website usage information
- Cookies and similar tracking technologies
Consumer Intent and Audience Information
Where permitted by law, we may collect or receive information relating to:
- Search activity and search-derived intent signals
- Browsing behaviour
- Audience interests
- Purchase intent indicators
- Audience segment membership
- Advertising engagement data
- Chat interactions conducted through our websites or services
We do not intentionally collect or process AI prompts submitted to third-party artificial intelligence services unless those prompts are provided directly through services operated by Intender.
4. How We Collect Information
We may collect information:
- Directly from you
- Through forms completed on our websites
- Through client onboarding processes
- Through email, phone, meetings and correspondence
- Through cookies and tracking technologies
- Through analytics platforms
- Through advertising and marketing platforms
- Through CRM systems
- From third-party data providers and partners
- From publicly available sources
5. Cookies and Tracking Technologies
Our websites may use cookies, pixels, tags and similar technologies to:
- Operate and secure our websites
- Understand website usage
- Measure campaign performance
- Improve user experiences
- Deliver relevant advertising
- Build audience segments
- Conduct attribution and reporting
These technologies may be provided by third-party platforms including advertising, analytics and measurement providers.
You can manage cookies through your browser settings, although disabling cookies may affect website functionality.
6. How We Use Personal Information
We may use personal information to:
- Provide our services
- Manage client relationships
- Deliver advertising and marketing campaigns
- Develop audience insights
- Create audience segments
- Analyse purchase intent signals
- Improve our products and services
- Respond to enquiries
- Send marketing communications
- Conduct research and analytics
- Prevent fraud and misuse
- Comply with legal obligations
7. Audience Segmentation and Intent Data
As part of our services, Intender may analyse search-derived and behavioural signals to identify consumers who may be researching products, services or categories.
These insights may be used to:
- Build audience segments
- Improve advertising relevance
- Support media planning
- Measure campaign effectiveness
- Generate aggregated market insights
Where possible, audience insights are used in aggregated, pseudonymised or de-identified formats.
We do not intentionally identify individuals by name solely through intent signals.
8. Disclosure of Personal Information
We may disclose personal information to:
- Clients and advertisers
- Media publishers
- Marketing and advertising platforms
- Analytics providers
- Technology providers
- Cloud hosting providers
- Professional advisers
- Payment processors
- Government authorities where required by law
We may also disclose information to service providers assisting us in delivering media, advertising, analytics, hosting, security and business operations.
9. Overseas Disclosure
Some of our service providers may store or process information outside Australia.
These locations may include:
- United States
- Singapore
- United Kingdom
- European Union member countries
- Other countries where our service providers operate
Where reasonable, we take steps to ensure overseas recipients protect personal information in a manner consistent with Australian privacy laws.
10. Data Security
We take reasonable steps to protect personal information from:
- Misuse
- Interference
- Loss
- Unauthorised access
- Modification
- Disclosure
Security measures may include:
- Access controls
- Encryption
- Secure hosting environments
- Network security protections
- Staff training and policies
While we take reasonable precautions, no system can be guaranteed completely secure.
11. Data Retention
We retain personal information only for as long as reasonably necessary to:
- Provide services
- Meet contractual obligations
- Comply with legal requirements
- Resolve disputes
- Enforce agreements
When information is no longer required, we take reasonable steps to securely destroy or de-identify it.
12. Direct Marketing
We may send marketing communications regarding our services, industry insights and business updates.
You may opt out of receiving marketing communications at any time by:
- Clicking the unsubscribe link in emails
- Contacting us directly
We will comply with applicable spam and marketing laws.
13. Access and Correction
You may request access to personal information we hold about you.
You may also request correction of information that is inaccurate, incomplete or out of date.
Requests should be directed to our Privacy Officer using the contact details below.
14. Complaints
If you believe we have breached your privacy rights, please contact us first.
We will investigate complaints and aim to respond within a reasonable timeframe.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).
15. Contact Us
Privacy Officer
Intender Media Pty Ltd
ABN 52 653 969 807
Address:
Unit 1A, 12 Action Street
Noosaville QLD 4566
Australia
Phone: 1300 042 003
Email: phil@intender.com.au
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
The latest version will always be available on our website and will become effective upon publication.
We encourage users to review this Privacy Policy periodically.