Ping Pong Vs Coffee: Which is better?

We’re conflicted. Which is better in the workplace? Going out for Coffee or playing Ping Pong? Intender owes a lot to both Coffee & Ping Pong. We discovered some of our smartest & brightest at Coffee Shops. These people already demonstrated one of the hardest skills in Agencyland – how to start and hold a […]

CTR: What it is, and why it’s important in 2022?

What is CTR? CTR stands for click-through rate. It is a metric used to measure the number of times a user clicks on a link or an ad from the total number of times it is viewed. How does CTR improve clicks? A higher CTR indicates that users are more likely to click on a […]

How to Leverage Interest-Based Marketing

Being relevant is no longer good enough.  As marketers, we need to be useful. That means being honest and open with our audience, and always adding value. That’s where interest-based marketing comes in. It’s all about targeting passive customers with highly personalised messages and experiences based on extensive audience research. At its best, it sits […]

Using Advertising Data Analysis to Remove Campaign Risk

If you’ve run an ad campaign before, then you have something invaluable. Data. This data is useful regardless of the success of your past campaigns. You can learn just as much from an ad set that was a complete failure as you can from one that generated a huge number of conversions – maybe even […]

Paid Media Performance Manager Job (Noosa)

We’re looking for a Google Ads &/ Or Meta Ads Manager to join our growing Paid Team at Intender. You’ll be working on high-end national & international brands from Noosa, Sunshine Coast. INTENDER VISION & PURPOSE: Our goal is to make advertising useful, not annoying. To do this, we use an intent & interest geared approach […]

The Single Most Important Strategy for Growth in 2022

The marketing landscape is an ever-evolving one, and staying ahead of the curve is how you get an edge on your competitors.  In 2022, technology is going to have a huge impact on marketing. Marketers who embrace technological changes and shift to a customer-centric approach are going to see the biggest ROI. Here are the […]