DU’IT said “The team are always coming up with new evolving strategies to drive sustainable growth for our business.”
“We have been working with Intender for over 4 years now for our data-led digital marketing needs. The team are always coming up with new evolving strategies to drive sustainable growth for our business. Highly experienced and transparent, they are experts in their field, delivering consistent results. An absolute star agency in the industry that are great to deal with. Highly recommended!”
– Monique Char, Executive Director, Marketing
DU’IT is a functional skincare brand providing solutions for dry, cracked and sensitive skin; specifically for hands, body, feet and face.
This FMCG brand provides a solution to dry, cracked and sensitive skin, with awards such as ‘Australia’s no 1. hand cream brand’ and supported by the eczema and diabetes NSW foundation.
DU’IT approached Intender to support in long term, sustainable digital growth and exposure within their target market.
This highly competitive, saturated market is flooded with options and information for consumers.
Retailer growth is a priority above e-commerce, meaning it is important not to compete with stockists in the digital space.
The challenge is finding the right Intenders for DU’IT in digital without spending a large budget or cutting in front of stockists.
Create a sustainable owned & earned and paid strategy, using data to identify key journeys for users when expressing the need or want in all stages of the funnel for solutions DUIT provides.
Given the high costs in the low funnel, we focused on leveraging the journey in the upper/mid funnel by focusing on symptom and issue rather only solution.
DU’IT and Intender worked together in creating a steady stream of highly relevant, useful content for users. Since beginning this work, DUIT has seen an increase in organic search traffic by 371%
Paid activity used the same approach, answering peoples concerns, allowing us to capture traffic for a lower cost, whilst supporting the user on their journey and removing friction between the education and purchase stage. Utilising programmatic, social and search paid channels allowed us to build brand authority and increase in-store and online purchases.
Strategy takes into account seasonality, forecasted results, competitor insights and data from search and social.
Performance marketing (search, programmatic & paid social) now drives a large percent of their main goal.
Increasing exposure to non-brand users by an exponential amount, with a focus on growing brand.Overall website traffic increased by 46.8%
Since beginning with DUIT in mid 2020, they previously ranked for 303 keywords organically, this is now over 16,000.
Non-Brand (generic) traffic now makes up for more than 80% of the overall organic traffic, reaching a large number of new users every month.
Organic search traffic has increased by 371%
Paid Search focuses on non-brand traffic, with 91% being generic traffic
Paid Search has seen a 500+% increase in conversion rate
Paid Social reaches over 1 million users every month, with a CPC well below market average thanks to data led targeting
We’d love to help your brand reach its performance goals. Reach out and we’ll organise an initial strategic session.
