0 %

Increased in organic traffic

0 %

Of all paid traffic is non-brand

Sustainable growth for our business.

DU’IT said “The team are always coming up with new evolving strategies to drive sustainable growth for our business.”

The Challenge

This highly competitive, saturated market is flooded with options and information for consumers.

Retailer growth is a priority above e-commerce, meaning it is important not to compete with stockists in the digital space.

The challenge is finding the right Intenders for DU’IT in digital without spending a large budget or cutting in front of stockists.

The Approach

Create a sustainable owned & earned and paid strategy, using data to identify key journeys for users when expressing the need or want in all stages of the funnel for solutions DUIT provides.

Given the high costs in the low funnel, we focused on leveraging the journey in the upper/mid funnel by focusing on symptom and issue rather only solution.

DU’IT and Intender worked together in creating a steady stream of highly relevant, useful content for users. Since beginning this work, DUIT has seen an increase in organic search traffic by 371%

Paid activity used the same approach, answering peoples concerns, allowing us to capture traffic for a lower cost, whilst supporting the user on their journey and removing friction between the education and purchase stage. Utilising programmatic, social and search paid channels allowed us to build brand authority and increase in-store and online purchases.

Automated bidding by location

Platform takes each centre’s capacity, competition, and historical performance into account — adjusting spend in real time.

SEO + SEM coordination

Model is based on lifting all centres to meet minimum promised leads, filling the gaps left by organic with paid — not doubling up

Intelligent data listening

System works with Google Ads editor intelligently by listening to external data sources — Analytics, Search Console, and CRM data.

“We have been working with Intender for over 4 years now for our data-led digital marketing needs. The team are always coming up with new evolving strategies to drive sustainable growth for our business. Highly experienced and transparent, they are experts in their field, delivering consistent results. An absolute star agency in the industry that are great to deal with. Highly recommended!”

—
Monique Char
,
Executive Director
-
Marketing

Platform Capabilities

What the automation platform handles

Every feature is designed around one principle: spend only where and when it will generate a lead.
Capability Channel Type
Historical performance tracking Search (SEM) Automated
Search intent by location & keyword Search (SEO + SEM) Automated
CPA & data warehouse sync Cross-channel Integrated
Expected organic performance Search (SEO) Automated
Lead pacing & budget reallocation Paid media Integrated

The Results

Conversion rate increased by over 500% for paid search.

Our digital strategy helped DU'IT achieve 46% More Website Traffic by increasing organic keywords by 15,000+.

+371%

Increased in organic traffic
Organic search traffic has increased by 371%

-91%

Of all paid traffic is non-brand
Non-Brand traffic makes up over 80% of all website traffic

-500%

Uplift in paid search conversion rate
91% of all paid traffic is non-brand

50%

Lower CPCs than the industry average
Paid social sees a CPC of more than 50% lower than industry average

Additional outcomes

  • We achieved 81% drop in CPL across total Search (SEO + SEM), with leads increasing by 54%. After only 10 months the CPA dropped to an all-time low of 81% below baseline. As a result, the client had the luxury of reinvesting a large portion of the original budget into Brand marketing.
  • Not only did Intender achieve business requirements where other agencies had failed, they achieved a 40% reduction in required media spend. Improved intent quality lifted the conversion rate by 26%. This alone proved that Search has potential to drive quality over quantity.
  • Media wastage was reduced 34%, equating to 2,200,000 impressions & 308,000Wh of energy saved.

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