We get fun, challenging briefs often – there’s nothing better! Recently, a client asked us if they should be adapting their language to better cater to the trending words being used by ‘Gen Alpha’.
In Google Trends, we can see that their language is gaining momentum, so its no surprise that clients are now asking!
Clients’ Brief-brief:
“We want to reach Gen Alpha in their language”.
The Intender Response:
Forget trying to flex with “Sigma” strategies or avoiding “Sus” vibes—just be straight-up YOU. Gen Alpha can spot a fake from a mile away, and they’re all about brands that keep it 100. No cap, authenticity is your ultimate marketing angle.
Seriously though, instead of overcomplicating things, focus on being genuine.
Gen Alpha appreciates brands that are transparent and real. There is no need to stress about keeping up with every new term or trend — just be yourself and show them what your brand truly stands for – that’s impactful.
Authenticity is your best strategy.
Keep it simple, keep it real, and you’ll resonate with this next generation of consumers.