Google Ads & SEM

Designed for outcomes, not impressions.

Google Ads is a powerful channel, and arguably the best intent medium due to its context. We align it with buyer signals and drive results, not noise.

THE PROBLEM

Google Ads not performing?

Symptoms of suboptimal Google Ads campaigns:

Low quality scores

High impression share lost to rank

SEO + SEM total share of voice

High CPC with little return

Low conversions

High intent keywords with low reach

PMAX reliant & lacking insight

The Difference We Make

Cost per interaction

Industry typical

Our average

Conversion rate

Industry typical

Our average

Why Intender

Google Ads Services

Google Ads Strategy

Campaign Setup & Builds

Google Ads Audits

Optimisation

Reporting & Media Management

Google Shopping

FAQ

Common Questions

What does Intender's Google Ads Management service include?

Our service covers the full end-to-end management of your campaigns, including:

Campaign and account structure set-up
Keyword research and targeting strategy
Ad copywriting and creative testing
Bid management and budget allocation
Conversion tracking and performance reporting
Ongoing optimisation to drive down cost-per-click and lift conversions

How is Google Ads different from SEO?

SEO focuses on improving your organic search visibility over the long term, while Google Ads (SEM) delivers immediate visibility by placing your brand at the top of search results through paid listings. With SEM, you only pay when someone clicks your ad, making it a fast and measurable way to generate traffic and leads, especially when combined with an SEO strategy.

What kind of results can I expect from Google Ads campaigns?

Results depend on your industry, budget, and competition, but most businesses can expect:

Increased visibility on Google search results almost instantly
More targeted traffic from customers ready to enquire or buy
Detailed performance insights, so every dollar can be tracked
Flexible campaigns that can be scaled up or down based on goals and seasonality

How we work

How We Transform
Google Ads

We run programmatic & rule-based campaigns that actively lean into the person’s needs. Every ad, keyword, audience, extension, bid and budget decision is driven by data.