GEO & AI
More personal than ever.
Hyper-context intent marketing.
Being discoverable in GEO & AI is not about hacking the algorithm. AI owes your brand nothing. It’s an Owned & Earned medium that requires brands to be symptom & solution focused.
Help me work out which electricity is best Create an agent to audit my creative Which ceramic coating is best for an old car? How do I save money in media
AI is putting pressure
on marketing.
- What we solve
If you are a brand with a stable acquisition platform, then chances are AI is already eating away at your traditional channels.
At Intender, we have been leading the way with GEO & AI for 5 years with our LLM tech (shown here) and custom toolsets.
Typical AI / GEO challenges we solve:
- Lifting referral traffic from Google Gemini & ChatGPT with user behaviour strategies
Enterprise & ecommerce inventory optimisation across SKUs & categories
Complex products with extensive user triggers and symptoms across the funnel
UX, CRO & Zero party data plays.
How we transform AI referral traffic & share of voice.
- What we offer
We consult, deploy and run GEO / AI campaigns that leverage context around intent, interest, or awareness. Thus, allowing brands address symptoms, not just demand.
We provide GEO / AI strategy, setup, optimisation, reporting
On top of this, we provide MVP transformation, workshop & the deployment of custom made marketing tools or flows.
Typical Approach:
GEO / AI audit → Strategy alignment → Campaign optimisation → Conversion lift
Why Intender?
- The intender difference
Intender was born from SEO – intent marketing is at the forefront of our minds. GEO & AI marketing are no expectations.
GEO / AI presents marketers with an unprecedented ability to truly engage the right people, at the right time, with the right context & right solution.
Our AI capabilities range from media strategy enhanced via IntenderView, applet creation, MVP web app concepting, conversion rate optimisation, content generation, creative briefing and concepting.
Intender’s AI services are charged in 3 different ways:
- By the hour consulting
- Licensed features or apps
- Project-based research & transformation
FAQs: GEO & AI at Intender
GEO is the practice of optimising your brand’s visibility in AI-driven search results, such as those delivered by ChatGPT, Google’s AI Overviews, and other generative engines.
Instead of focusing only on traditional SEO rankings, GEO ensures your brand is present, accurate, and influential in the new AI-powered search landscape. This, in turn, ensures that a brand’s assets are more discoverable.
AI marketing uses artificial intelligence, Large Language Models (LLMs), to analyse large volumes of data, identify intent signals, and optimise campaigns in real time.
Unlike traditional digital marketing that relies heavily on manual targeting and reporting, AI allows for smarter automation, predictive modelling, and personalisation at scale. This means more efficient spend, sharper targeting, and better performance.
Traditional SEO is still important, and is still very effective, but generative engines don’t work the same way as Google’s classic search.
They rely on context, authority, and structured content that AI models can easily interpret.
Without GEO, your brand risks being invisible in conversational answers, even if you rank well in organic search.
Intender’s AI & GEO service typically covers:
Audit of your current visibility in generative search engines
Structuring and formatting content for AI readability
Building authority through citations, knowledge graphs, and trusted sources
Monitoring and testing brand mentions across AI tools & proprietary technology.
Integration with SEO, paid media, and content marketing strategies
Because AI results are dynamic, we measure success through:
Presence and share-of-voice in generative answers for target queries (*which are still subject to personalisation)
Increased brand mentions and citations in AI-generated results*
Traffic and leads driven from AI-enabled platforms
Long-term lift in authority and organic discoverability across both AI and search engines
GEO is most likely here to stay because its practices are different from traditional SEO.
Search engines and platforms are rapidly shifting towards AI-powered answers, therefore reducing the visibility of SERP (search result page) layouts, which have existed for nearly 30 years.
Brands that adapt early will capture disproportionate attention, while laggards risk being left out of the conversation entirely.
GEO is not about replacing SEO, but expanding it to be more horizontal towards truly unique context & intent.
Brands we help.
