Google Ads & SEM
Designed for outcomes,
not impressions.
Google Ads is a powerful channel, and arguably the best intent medium due to its context.
We align it with buyer signals so it drives results, not noise.
Google Ads is a powerful channel, and arguably the best intent medium due to its context.
We align it with buyer signals so it drives results, not noise.
Most agencies use Google Ads as volume buying, ignoring outcomes.
We get granular – deep into the psych of intent.
Symptoms suboptimal Google Ads campaigns:
Asset type performance vs product categories.
Most agencies use Google Ads as volume buying, ignoring outcomes.
We run programmatic & rule based Google Ads campaigns that actively lean into the person’s needs.
This means every ad, keyword, audience, extension, bid and budget decision is driven by data.
Typical Approach:
Google Ads audit → Strategy alignment → Campaign optimisation → Conversion lift
We run Google Ads campaigns that connect to intent, interest, or awareness – always tied to measurable marketing outcomes.
Google Ads strategy, setup, campaign builds, Google ads audits, optimisation, reporting & media management.
Why? Because Google Ads should fuel growth, not vanity metrics.
Our service covers the full end-to-end management of your campaigns, including:
Campaign and account structure set-up
Keyword research and targeting strategy
Ad copywriting and creative testing
Bid management and budget allocation
Conversion tracking and performance reporting
Ongoing optimisation to drive down cost-per-click and lift conversions
SEO focuses on improving your organic search visibility over the long term, while Google Ads (SEM) delivers immediate visibility by placing your brand at the top of search results through paid listings. With SEM, you only pay when someone clicks your ad, making it a fast and measurable way to generate traffic and leads, especially when combined with an SEO strategy.
Results depend on your industry, budget, and competition, but most businesses can expect:
Increased visibility on Google search results almost instantly
More targeted traffic from customers ready to enquire or buy
Detailed performance insights, so every dollar can be tracked
Flexible campaigns that can be scaled up or down based on goals and seasonality
We’d love to help your brand reach its performance and growth marketing goals. Reach out and we’ll organise an initial strategic session.
A media agency that thinks people first.