Google Shopping
Retail media visible when it matters.
When buyers are ready to choose, Google Shopping is where decisions are made. If your products don’t show up, you’re invisible at the checkout moment.
When buyers are ready to choose, Google Shopping is where decisions are made. If your products don’t show up, you’re invisible at the checkout moment.
Brands typically set up feeds and leave them to run, or bid on categories too broad to convert. of Symptoms suboptimal Google Shopping:
Product types by lagging performance indicator.
We optimise feeds and campaigns so your products appear where buyers are looking. Instead of wasting spend on browsers, we help you show up at the exact moment of intent.
Typical Approach:
Audit feed → Refine categories → Align to search intent → Scale winners
We don’t just manage bids. We build Shopping campaigns that match customer searches to your products, so every dollar goes further.
Why? Because Google Shopping should be demand fulfilment, not wasted impressions.
Our service covers the full spectrum of Google Shopping optimisation, including:
Product feed setup and optimisation (titles, descriptions, attributes)
Merchant Center monitoring and troubleshooting
Smart Shopping and Performance Max campaign setup
Bid strategy management for ROI efficiency
Ongoing management, testing, reporting, and scaling strategies
While Search Ads are text-based and rely on keywords, Google Shopping Ads showcase your actual product images, prices, and store information directly in search results. Shopping campaigns pull data from your product feed, so optimisation is less about keyword targeting and more about structured, accurate, and optimised product data. This makes management more technical but also more performance-driven.
Results vary depending on your product catalog, competition, and budget, but typically you can expect:
Increased visibility for your products across Google Search and Shopping tabs
Higher click-through rates compared to text ads
More qualified traffic since ads show product details upfront
Stronger ROI when campaigns and feeds are consistently optimised
Google Shopping Management ensures your product feed, ads, and campaigns are optimised to appear at the top of Google Shopping results. It helps you reach in-market buyers, increase visibility, and drive higher-quality traffic that is ready to purchase. Without proper management, product feeds can become disapproved, poorly optimised, or fail to deliver ROI.
We’d love to help your brand reach its performance and growth marketing goals. Reach out and we’ll organise an initial strategic session.
A media agency that thinks people first.