What’s included in your Paid Social management service?

We are a bespoke agency, so every clients approach is adapted to their needs, however our service typically includes: Audience and platform strategy development Campaign and creative set-up (ad copy, visuals, video) Ongoing optimisation and A/B testing Budget and bid management Conversion tracking and reporting Strategic recommendations for scaling campaigns

What results can I expect from Paid Social campaigns?

Results vary by industry and objectives, but most businesses can expect: Increased brand awareness and reach within key audiences Higher engagement through rich creative formats (video, carousel, stories) Quality leads and sales generated from well-targeted campaigns Continuous improvements as we test and refine audiences, messaging, and creative.

Paid Social | Intender

Paid Social

Full-funnel consumer engagement

We run Paid Social campaigns that connect to intent, interest, or awareness — always tied to measurable marketing outcomes.

Paid Social not performing?

If you are a brand investing in Paid Social but not seeing ROI, then you are most likely suffering from:

Poor audience selection
Low audience connectivity
Declining conversion rates
Budgets wasted
Conversions low
Competitors dominating
Multi-channel attribution issues

Paid Social Audit

Social performance (spend) by conversion type

How we transform Paid Social

We optimise audiences, including the creation of rule-based conditional audiences, so that campaigns for your products/services appear in a sequence that matches the buyer’s journey.

Then, integrate Paid Social into the media ecosystem by ensuring its investment is comparable to the post-click behaviours of other channels.

Typical Approach:
Paid Social audit → Strategy alignment → Campaign optimisation → Conversion lift

Why Intender?

We don’t just manage bids and boost posts. We build Meta, TikTok, LinkedIn & WeChat campaigns that align to the interests of your audience. This ensures that we align your messages (creative) to your products and thus audiences.

Why? Paid Social channels are already at ad saturation – therefore, ‘doing what everyone else does’ will not achieve a performance equilibrium.

FAQs: Paid Social at Intender

Which platforms do you manage and how do you choose the right one for me?

We manage campaigns across Meta (Facebook & Instagram), LinkedIn, TikTok, YouTube, Pinterest, and X (Twitter). Platform choice depends on your audience, objectives, and industry.

For example, LinkedIn is often best for B2B, TikTok excels for younger audiences, while Meta offers broad reach and robust targeting.

We are a bespoke agency, so every clients approach is adapted to their needs, however our service typically includes:

Audience and platform strategy development
Campaign and creative set-up (ad copy, visuals, video)
Ongoing optimisation and A/B testing
Budget and bid management
Conversion tracking and reporting
Strategic recommendations for scaling campaigns

We track metrics tied directly to your business goals, such as reach, engagement, cost-per-click (CPC), leads generated, return on ad spend (ROAS), and conversions. We also provide clear reporting so you know where your ad dollars are going and how they’re performing.

Results vary by industry and objectives, but most businesses can expect:

Increased brand awareness and reach within key audiences
Higher engagement through rich creative formats (video, carousel, stories)
Quality leads and sales generated from well-targeted campaigns
Continuous improvements as we test and refine audiences, messaging, and creative.