Uber Launches In-App Ads

No one likes waiting.

Waiting is wasted time.

Wasted time presents an opportunity to engage.

Uber have quietly launched its in-app ad experience, to which they call Journey Ads.

While you wait for your next Uber to arrive, you may see ads relevant to you.

Conversely though, many people don’t like ads.

At first glance, it appears Uber’s Ad Platform is mitigating ‘annoyance’ by leveraging contextual data to serve discovery ads that will be of interest – they’re doing a pretty good job of it.

As a result, this is a great opportunity for Uber to reduce time wastage by facilitating discovery to partnering brands.

For example, if you frequently travel to affluent addresses, such as high-end retailers, then Uber has an opportunity to gear ads towards this.

Advertisers are more conscious than ever about the context of their ads, so a platform like this is refreshing to see.

At Intender, our vision is to make advertising useful, not annoying. We will be trialling Uber Journey Ads as part of our digital inventory and will monitoring their effectivness at all stages of the funnel.

How do you feel about Uber Journey Ads? Would you use them as a marketer? If so, when?

Reaching your dream intender is as simple as thinking people-first

Talk to us about your goals

81 Responses

  4. mexican pharmaceuticals online [url=https://foruspharma.com/#]mexican mail order pharmacies[/url] п»їbest mexican online pharmacies

  5. best online pharmacies in mexico [url=http://foruspharma.com/#]purple pharmacy mexico price list[/url] mexican mail order pharmacies

  10. cheapest online pharmacy india [url=http://indiapharmast.com/#]top 10 online pharmacy in india[/url] top 10 pharmacies in india

  11. reputable indian pharmacies [url=https://indiapharmast.com/#]reputable indian pharmacies[/url] indian pharmacy paypal

  19. buy medicines online in india [url=https://indiapharmast.com/#]india pharmacy[/url] india pharmacy

  21. canadian pharmacy reviews [url=https://canadapharmast.com/#]canadian pharmacy ltd[/url] canadian pharmacy victoza

  28. canadian compounding pharmacy [url=https://canadapharmast.online/#]canada drugs online[/url] canadapharmacyonline com

  30. mexican online pharmacies prescription drugs [url=http://foruspharma.com/#]pharmacies in mexico that ship to usa[/url] mexican pharmaceuticals online

  65. http://clomiddelivery.pro/# where can i get cheap clomid without prescription
    can you get clomid without a prescription [url=https://clomiddelivery.pro/#]how can i get cheap clomid without insurance[/url] buy clomid no prescription

Leave a Reply

Your email address will not be published. Required fields are marked *

We make advertising useful not annoying.

We use data to understand how people behave in your market–
we call them intenders.
Our Services

Purposeful intent, equals lasting connection.

Start Connecting

Hello, how can
we help you?

Fancy a chat?

We’d love to help your brand reach its performance and growth marketing goals. Reach out and we’ll organise an initial strategic session.

Performance agency that think people first.
  • menu
  • framework
  • contact
  • noosa
  • contact