Understanding the questions potential customers ask at various stages of their journey is crucial for tailoring your content and marketing strategy. KeywordTool.io is an invaluable resource for this task.
This Search MarTech helps brands discover the specific queries users have at each stage, from initial awareness to decision-making.
Here, we’ll explore how to use KeywordTool.io effectively and provide tactical takeaways for each stage of the customer journey.
Theory: The Customer Journey and Intent
The customer journey is typically divided into three main stages – although not limited to:
Awareness: The customer realises they have a problem or need. This is normally expressed as a symptom or problem.
Consideration: The customer researches and evaluates options to solve their problem. This is normally expressed as solution-seeking.
Decision: The customer decides on a solution and makes a purchase. Normally expressed as a product.
At each stage, the questions and search queries customers used evolve – reflecting their changing intent. By understanding these queries, businesses can create content that addresses specific needs, ultimately guiding customers through their journey.
Using KeywordTool.io
KeywordTool.io is a powerful tool for uncovering the exact phrases and questions people type into search engines. Here’s how to use it to understand customer questions at different stages of their journey:
Start with Seed Keywords:
Begin by entering broad keywords related to your industry or product. For instance, if you sell organic skincare products, you might start with “organic skincare.”
Explore Question Keywords:
Use the “Questions” tab to find queries. KeywordTool.io provides a list of questions people are asking related to your seed keyword. This helps identify what potential customers are curious about at various stages.
Segment by Intent:
Analyze the questions to determine the intent behind them. Group questions into the three stages of the customer journey: awareness, consideration, and decision.
Bringing Search Intent into your Marketing Strategy
Identify Awareness Stage Questions:
Look for questions that indicate a general interest or problem awareness. These might include “What are the benefits of organic skincare?” or “Why choose organic products?” Use these insights to create educational content, such as blog posts or infographics, to attract potential customers at the awareness stage.
Address Consideration Stage Queries:
Find questions that suggest the customer is comparing options. Examples include “Best organic skincare brands” or “Organic vs. conventional skincare products.” Create comparison guides, reviews, and detailed product information to help customers evaluate their options.
Capture Decision Stage Inquiries:
Questions at this stage often involve specific product details or purchasing concerns, such as “Where to buy organic skincare products?” or “Organic skincare product reviews.” Ensure your content includes clear calls to action, product pages, and testimonials to convert these users into customers.
Use Long-Tail Keywords:
Many questions are long-tail keywords, which are less competitive and highly specific. Target these in your SEO strategy to capture niche search traffic. For example, “How to reduce acne with organic skincare?” is a long-tail query indicating a specific need.
Content Gap Analysis:
Compare the questions you find with your existing content. Identify gaps where you don’t currently address certain queries. Develop new content to fill these gaps, ensuring you cover the full spectrum of customer questions.
Monitor Trends:
Regularly use KeywordTool.io to stay updated on emerging questions and trends. Customer needs and interests can evolve, so your content should too. This continuous monitoring helps keep your content relevant and engaging.
Integrate with Other Tools:
Use KeywordTool.io in conjunction with other tools like Google Analytics and Search Console. This integration provides a comprehensive view of how your content is performing and how well it addresses customer questions throughout their journey.
Optimise for Voice Search:
Many questions found on KeywordTool.io are phrased as natural language queries, ideal for voice search optimisation. Ensure your content is structured to answer these questions concisely and clearly, improving your chances of appearing in voice search results.
KeywordTool.io is an essential data minining tool for understanding the questions customers ask at different stages of their journey. By leveraging this tool, you can create targeted content that meets the specific needs of your audience, guiding them smoothly from awareness to decision. Implement these tactical takeaways to enhance your content strategy and drive better engagement and conversions.