Website Migration Checklist: Preventing Data, SEO Traffic & Revenue Loss

  1. Before migrating your website, it’s important to audit your current website and take necessary steps to maintain your website’s search engine optimization (SEO) rankings. This includes mapping out your website’s current URLs and ensuring they are redirected to the corresponding new URLs on the new website. This will prevent a loss of traffic due to broken links and changes in URL structure.

  2. Before migrating, make sure to backup your website’s files, databases, and any other necessary data. This ensures that you don’t lose any important data during the migration process. You can also use these backups to restore your website in case something goes wrong during the migration process.

  3. Before launching the new website, test it thoroughly to ensure there are no bugs or errors. This includes testing all links, forms, and other interactive elements to make sure they work properly. You should also test the website on multiple devices and browsers to ensure it is responsive and displays correctly.

  4. Notify your customers and stakeholders about the website migration, including the date and time it will take place. This will prevent any confusion or frustration that may arise if the website is temporarily unavailable during the migration process. You should also provide a timeline for when the website will be fully functional again and provide any necessary instructions for accessing the new website.

  5. After the migration, monitor your website metrics to ensure everything is functioning properly. This includes tracking website traffic, bounce rates, and conversion rates. You should also monitor your website’s search engine rankings to ensure there are no negative impacts on your website’s SEO after the migration.

  6. After the migration, make any necessary updates to your website’s content, metadata, and other elements to ensure they are up to date and accurate. You should also update any internal links on your website to ensure they point to the correct pages on the new website.

Leave a Reply

Your email address will not be published. Required fields are marked *