iMedia Download
When customers
call the shots.
Download the presentation below. No email required. Also, here is the skinny on what was discussed.
Thanks for your time at iMedia 2025
- What we Discussed
Thanks for joining my session at iMedia. I spoke about the uncomfortable truth we’re all feeling:
- Most marketing fights over the 3% of buyers who are ready today while ignoring the 97% who’ll matter tomorrow.
- Customers are firmly in control skipping, scrolling, blocking, and deciding when and how they engage.
- Ads are disliked not because people hate brands, but because too much activity is irrelevant, interruptive, and adds friction.
How we transform organic search traffic.
- How can help
Instead of fighting consumer control, we need to work with it:
- Interest marketing builds trust early.
- Intent marketing captures demand at the moment of readiness.
- Context / Fit (not just cost) should be the new measure of success. Are we useful, or just noisy?
At Intender, we’ve built a people-first planning framework and proprietary tech to help brands:
Identify the right audiences (future and in-market)
Remove friction and waste
Build media strategies that are useful, not annoying
I’d love to show you how we’re doing this for other enterprise brands and how it could apply to your category.
Brands we help.
