PAID SOCIAL

Reach People Through The Social Platforms They Use Every Day.

Social media is where people discover ideas, solve problems and influence each other’s decisions. We use audience intelligence, behavioural signals and platform expertise to place your brand into those moments; creating meaningful interactions to turn interest into intent.
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THE PROBLEM

Social Advertising Isn't Just About Boosting Posts.

Running paid social campaigns is easy, but doing so while delivering consistent business growth is another story. Without the right strategy, audience insights and optimisation, businesses often experience:
High spend with little commercial return
Low-quality leads that rarely convert
Creative fatigue reducing campaign performance
Audiences that are too broad or too narrow
Rising cost per acquisition (CPA)
Low engagement despite strong reach
Weak conversion rates from landing pages
Overlapping audiences causing wasted spend
Limited attribution across multiple touchpoints
Poor integration with Search, SEO and broader marketing activity

Where Your Social
Spend Actually Goes.

%

Trigger

%

Consideration

%

Awareness

%

Conversion

%

of your paid social budget is driving conversions. The other 92% isn't. We fix that.

HOW WE WORK

Great Paid Social Doesn't Feel Like Advertising

01

Understand why people scroll

Every platform has its own culture and behaviours. We don't just target demographics, we understand why people use Meta, LinkedIn, TikTok, Pinterest or Reddit, and what captures their attention in those environments.

02

Match content to the mindset

Someone browsing LinkedIn is in a completely different mindset to someone watching Reels or saving ideas on Pinterest. We tailor messaging, creative recommendations and campaign tactics to suit how people naturally consume content on each platform.

03

Create demand before people start actively searching

Most purchases don't begin with Google or AI Search, they begin with discovery. Paid Social allows brands to influence audiences long before they're actively searching, building familiarity that improves the performance of Search, SEO and AI-powered discovery.

04

Build an ecosystem, not just campaigns

The strongest social campaigns don't end with a click. We connect Paid Social with Search, SEO, GEO, Programmatic and CRM activity, creating multiple touchpoints that guide people from discovery through to conversion and long-term customer value.

Why Intender

We Create Social Campaigns That People Want To Engage With.

By combining audience intelligence, platform expertise and behavioural insights, we create Paid Social campaigns that reach the right people with the right message at the right moment. Whether your objective is generating leads, driving ecommerce sales, increasing brand awareness or supporting long-term growth, we focus on creating useful interactions that deliver measurable business outcomes.

FAQ

Common Questions

Which social media platforms do you run advertising on?

We manage campaigns across Meta (Facebook and Instagram), LinkedIn, TikTok, Pinterest, Reddit, and other social media platforms including CALD environments. Recommendations are based on your audience, objectives and where your customers spend their time.

There’s no single ‘best’ platform. B2B organisations often perform strongly on LinkedIn, while consumer brands may benefit from Meta, TikTok or Pinterest. We recommend channels based on audience behaviour, campaign objectives and commercial outcomes.
No. Paid Social can support every stage of the customer journey; from introducing your brand to new audiences through to generating leads, driving ecommerce purchases and nurturing existing customers through remarketing.
Paid Social introduces your brand before people actively begin researching solutions. This increases familiarity, encourages branded searches and complements SEO, GEO and Paid Search campaigns by improving discoverability and conversion performance across your entire marketing ecosystem.
Success depends on your objectives. We measure performance using meaningful business metrics such as qualified leads, sales, ROAS, CPA, engagement, audience growth and contribution to the broader marketing ecosystem – not just impressions and clicks.

Trusted by brands like these

Get a proposal for intent
marketing on Paid Social.

Transform your Paid Social campaigns.

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