Marketplace Optimisation

Get your products found and chosen, wherever people shop.

Google Shopping, Amazon, eBay and now AI shopping assistants all decide which products to show based on one thing: the quality of your product data. We optimise your feeds, SKUs and marketplace listings so the right products surface, for the right searches, at the margins that make sense. It is the foundation that makes every sales channel work harder.

Start with a product feed audit

THE PROBLEM

When your product data is messy, everything downstream suffers.

Most brands pour budget into Shopping ads and marketplace fees while the product data that they are built on holds them back. The signs are familiar:

Products disapproved or restricted in Merchant Center, and no one is sure why.
Your best-margin products sit buried while low-margin products soak up the spend.
Titles and attributes written for humans that miss what shoppers actually search.
The same catalogue pushed to every channel, ignoring how each one ranks products.
Thousands of SKUs and no system for keeping the feed clean as they change.
Plenty of traffic to your listings, but the wrong products getting the visibility.

WHY IT MATTERS

The feed is the product. Optimise it and everything works harder.

Every shopping surface, from Google to Amazon to AI assistants, reads your product data to decide what to show and who to show it to. A clean, well-structured, intelligently segmented feed means the right products appear for the right searches, your Shopping ads cost less to convert, and your marketplace listings win the buy box more often. Product data is the highest-leverage, least-glamorous work in ecommerce.

How we work

From messy catalogue to high-performing feed.

01

Audit

We review your product data, feeds and listings for errors, gaps and missed opportunities, and check them against what shoppers search.

02

Prioritise

We rank your catalogue by demand and margin, so effort goes to the products that matter most.

03

Optimise

We rebuild titles, attributes and structure across feeds and marketplaces, so the right products surface and convert.

04

Measure and refine

Use performance data and insights to continually improve results.

WHAT WE DO

What marketplace optimisation covers

Feed Audit & Health

Where the current site helps and hurts: SEO, content, conversion, structure and speed.

Feed Optimisation

Titles, descriptions, images, GTINs, attributes and categories built around what shoppers search.

SKU & Margin Segmentation

Prioritising the products worth pushing, using real demand and margin data.

Marketplace Listings

Optimising and syncing listings across Amazon, eBay and other marketplaces.

Merchant Center & Compliance

Keeping feeds live, compliant and clear of disapprovals as your catalogue changes.

FAQ

Common Questions

What is product feed optimisation?
It is the work of structuring your product data, including titles, attributes, images, identifiers and categories, so shopping platforms can understand it and show the right products to the right shoppers. Better data means better placement on Google Shopping, marketplaces and, increasingly, AI shopping tools.
They work together. Marketplace optimisation gets your product data right; Google Shopping ads spend against that data. A better feed makes those ads cheaper and more effective, which is why we start here.
Yes. The same principle applies: each marketplace ranks products on the quality and relevance of your listings. We optimise and keep them in sync, so your products compete on every channel you sell on.
Usually a data issue: missing identifiers, mismatched prices, policy breaches or incomplete attributes. We diagnose the cause, fix it at the feed level, and add monitoring so disapprovals get caught early.
Yes. For catalogues in the thousands, we use rules and automation to keep the feed clean and current, so quality holds up as products change.
Increasingly, yes. AI shopping assistants draw on structured product data to recommend items, so the same clean, well-described feed that wins on Google and Amazon also helps you show up in AI-assisted buying.

Trusted by brands like these

Make your product data your advantage

We will audit your feeds and listings, show you where the best-margin products are being held back, and turn your product data into a channel that sells.

Start with a product feed audit