SCREENS AND VIDEO

Create Visual Stories That Convert.

Visual messages should capture your audience’s attention and inspire their next move. As a full-service screen and video advertising agency, we can help you create engaging visual content that cuts through the chaos.
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THE PROBLEM

You Need To Stand Out From The Crowd.

Your audience is bombarded with thousands of advertising messages each and every day. And with so much competition, creating engaging messages for screen and video is no easy feat. We help brands overcome:

Difficulty capturing audience attention
Ad avoidance
Fragmented audience across numerous platforms
Challenges measuring campaign effectiveness
Creative fatigue leading to negative brand sentiment
High production costs
Targeting audience with consumer data restrictions
Ensuring brand safety from harmful, offensive, or misleading content
Optimising creative for multiple formats
Balancing awareness with long-term performance

HOW WE WORK

We Take Key Audience Data And Insights And Transform Them Into Inspiring Visual Creatives.

01

Audience-first strategy

Identify and understand your ideal audience using our proprietary intelligence platform, IntenderView, to map intent, interest, and behavioural data before selecting media channels.

02

Strategic media planning

Build an integrated screen and video plan across BVOD, CTV, online video, YouTube, programmatic, and digital display to maximise reach and relevance.

03

Precision audience targeting

Use first, second, and third-party data to reach people most likely to engage, reducing media wastage and improving campaign efficiency.

04

Context-driven campaign execution

Deliver creative in the right environment, at the right moment, with messaging tailored to your audience's mindset and platform context.

05

Continuous optimisation

Monitor performance in real time and refine audiences, placements, frequency, and creative to improve results throughout the campaign.

06

Transparent performance reporting

Measure reach, engagement, and business outcomes with clear reporting and actionable insights that inform future media investment.

Why Intender

We Use Discovery Moments That Feel Relevant, Not Random.

Your audience exists in numerous spaces. The trick is to capture their attention when they’re most engaged with a message that lands. But before you can develop campaigns for screen and video that create future demand, you have to understand how your customers think and behave.

Everything we do is built on a foundation of thorough understanding. Because when you take a people-first approach to your strategies, you’re able to create more engaging, enjoyable experiences for your audience.

FAQ

Common Questions

Is connected TV advertising better than traditional TV advertising?
It depends on your campaign objectives, but for many businesses, connected TV (CTV) advertising offers greater flexibility and precision than traditional broadcast TV. While traditional TV is effective for reaching large audiences, CTV allows advertisers to target specific demographics, interests, behaviours, and locations. It also provides more detailed performance reporting, helping you understand how your campaign is tracking so you can optimise it over time. Many brands achieve the best results by using both channels as part of an integrated media strategy.

Although these terms are often used interchangeably, they refer to different aspects of video advertising:

  • Connected TV (CTV) refers to internet-connected devices such as smart TVs and streaming devices where ads are viewed.
  • Over-the-top (OTT) refers to streaming content delivered over the internet, bypassing traditional cable or satellite television.
  • Broadcast Video on Demand (BVOD) is streaming content provided by traditional broadcasters, such as 7plus, 9Now, and SBS On Demand.

Together, these channels enable advertisers to reach audiences with premium video content across multiple devices and viewing environments.

Modern video advertising uses audience data rather than broad assumptions. Campaigns can be targeted based on demographics, interests, online behaviours, purchase intent, geographic location, household characteristics, and even previous interactions with your business. This data-driven approach helps ensure your ads are shown to people who are more likely to engage with your brand, reducing wasted ad spend and improving campaign performance.
Screen and video advertising is effective across a wide range of industries, particularly those looking to build brand awareness, influence purchasing decisions, or reach large audiences. Common sectors include retail, automotive, property, healthcare, education, financial services, tourism, hospitality, and professional services. Whether you’re launching a new product, promoting a service, or increasing brand recognition, video advertising can help you connect with the right audience throughout their buying journey.
Yes. Combining screen and video advertising with display advertising creates a more cohesive and effective campaign. Video helps capture attention and build brand awareness, while display advertising reinforces your message, increases frequency, and encourages users to take action. Using both formats together allows brands to stay visible across multiple touchpoints, improving recall, engagement, and overall campaign performance.

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