PAID SEARCH

Positioning Your Brand In The Right Place At The Right Time In Front Of The Right People.

We use intent and interest data to strategically target your audience at the exact moment they’re looking to buy.

THE PROBLEM

Paid Search Is Becoming Increasingly Competitive.

Investing in paid media doesn’t guarantee results or conversions. Your search strategy has to be backed by thorough research and analysis. We help brands struggling with:

High cost per conversion (CPA)

Low conversion rate

Low click-through rate (CTR)

High cost per click (CPC)

Low return on ad spend (ROAS)

Irrelevant search queries triggering ads

Excessive spend on broad-match keywords

Poor alignment between ads and landing pages

Little or no campaign testing (ads, keywords, landing pages)

Ads with weak or generic messaging

HOW WE WORK

How We Transform Underperforming Paid Search Campaigns Into Low-Friction, Enjoyable Journeys That Actually Convert.

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Why Intender

We Don’t Just Manage Bids And Boost Ads.

We create Google Ads that land in front of your audience when they’re ready to pull the trigger on a purchase. Unlike other Google Ads agencies, we take a people-first approach, crafting messages that provide real solutions to your target audience’s problems.

When it comes to paid search space, the competition is fierce. It’s time to think outside the box and create experiences that are useful and actually convert. As a full-service Google Ads agency, Intender works with brands locally and Australia-wide to deliver low-friction, enjoyable journeys. Ultimately, we make advertising useful, not annoying.

FAQ

Common Questions

What is paid search advertising?

Paid search advertising is a form of online marketing where businesses pay to display ads at the top of search engine results and across search networks based on specific keywords. Platforms like Google Ads allow you to target people who are actively searching for your products or services, helping you generate qualified traffic, leads, and sales faster than if you were to use organic search alone.

How does Google Ads work?

Google Ads uses an auction system to determine which ads appear when someone performs a search. Advertisers bid on relevant keywords, while Google also considers key factors such as ad quality, relevance, and landing page experience. As a result, users see the most useful ads, and businesses only pay when someone clicks on their advertisement.

What's the difference between SEO and paid search?

SEO focuses on improving your website’s organic rankings over time, while paid search places your business at the top of search results through paid advertising. SEO is a long-term investment that builds sustainable visibility, whereas paid search delivers immediate exposure and can generate traffic as soon as campaigns go live. The best results often come from using a combination of both strategies.

Is it worth investing in paid search for my business?

For many businesses, paid search is one of the most effective digital marketing channels, reaching people with high purchase intent at the exact moment they’re searching. Whether your goal is generating leads, increasing online sales, or building brand awareness, a well-managed paid search campaign can deliver measurable results and a strong ROI. The key is having a strategy that’s continually optimised to maximise performance and minimise wasted ad spend.

How long does it take to see results from paid search?

One of the biggest advantages of paid search is speed. Once your campaigns are live, your ads can begin appearing in search results almost immediately, driving traffic to your website from day one. That said, achieving the best results takes ongoing optimisation. Most campaigns gather enough performance data within the first few weeks to refine targeting, bidding, and ad copy, with significant improvements typically seen within one to three months.