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Inspire Your Audience While They’re On The Go.

Build your pipeline by getting your brand in front of future Intenders before they even know they need you – target the right people with the right message at the right time.

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THE PROBLEM

Brands Are Struggling To Reach Their Target Audience Outside Of The Home.

Just because OOH/DOOH advertising formats are right there in front of you doesn’t mean they’re speaking to your audience. You have to put in the groundwork to ensure these campaigns convert. We can help you overcome common symptoms of suboptimal OOH/DOOH campaigns, including:

Low audience recall
Weak brand awareness lift
Minimal sales impact
Poor message clarity
Inefficient audience reach
High wasted impressions
Low frequency among target audience
Inconsistent cross-channel alignment
Poor measurement and reporting
Low return on ad spend (ROAS)

HOW WE WORK

Here’s How We Make OOH/DOOH Advertising Work Harder For Your Audience

01

Find moments that matter

We identify where your audience is, what they're doing, and what they're likely thinking. Outdoor advertising works best when the message feels relevant to the moment.

02

Plan around movement, not maps

Rather than simply buying billboards, we plan around audience behaviour; commuting, shopping, working, travelling and living, to place your brand where it has the greatest opportunity to influence.

03

Build creative for the environment

Outdoor isn't just another ad placement. We tailor creative recommendations to the location, dwell time and viewing distance, ensuring every execution is designed to be understood in seconds.

04

Measure what matters

From brand uplift to website traffic, search behaviour and conversions, we focus on the business outcomes your campaign delivers - not just the number of people who walked past it.

Why Intender

We Create Impactful OOH/DOOH Campaigns That Integrate Seamlessly With Other Programmatic Formats.

Just because your ad pops up in a video loop at the bus stop doesn’t mean it’s hitting home. Effective OOH/DOOH campaigns are built on a foundation of insights and data, so you can tailor your strategy and creative to meet your audience where they spend most of their time with a message that actually speaks to them.

We’re not like regular OOH advertising agencies who start with channels and work backwards. Instead, we use our proprietary technology, IntenderView, to better understand how your audience behaves. Because when you know what gets your audience going, you can inspire them to make change.

FAQ

Common Questions

How does programmatic DOOH advertising improve campaign performance?
Programmatic DOOH improves performance by using data-driven buying to place ads in the most relevant locations, at the most effective times. Instead of relying on fixed schedules, campaigns can respond to audience behaviour, context, weather, or time of day. This leads to better targeting efficiency, reduced wasted impressions, and more relevant messaging that increases attention and recall.
Effectiveness is measured through a combination of exposure and outcome-based metrics. This can include estimated audience impressions, reach and frequency, foot traffic lift, brand awareness studies, and digital attribution signals such as website visits or search uplift. More advanced measurement can also link exposure data to real-world outcomes like store visits or conversions using mobile location data and modelling techniques.
DOOH supports a wide range of dynamic and static formats, including digital billboards, street furniture screens, transit displays, retail media screens, and large-format roadside assets. Creative can be static, animated, or fully dynamic, adapting in real time based on data inputs such as time, weather, location, or audience segment. This flexibility allows messaging to be more contextual and attention-grabbing than traditional static OOH.
DOOH campaigns can often be launched within days once creative assets and targeting parameters are finalised. Programmatic activation significantly reduces traditional lead times by automating media buying and enabling rapid deployment across multiple screens. Timelines depend on creative readiness, approvals, and inventory availability, but DOOH is generally much faster to activate than traditional OOH planning cycles.
Geo-targeting in programmatic DOOH uses location data to serve ads in specific geographic areas where your target audience is most likely to frequent. This can include targeting by suburbs, transport routes, shopping precincts, or proximity to competitor locations. Campaigns can also be refined using audience movement patterns, allowing you to reach people in real-world environments that align with their behaviour and intent.

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