Brand, Performance & Marketing Audits

Fresh eyes on what is working, what is wasting money, and what to do next.

Marketing rarely breaks in one place. Media gets expensive. SEO slips. AI visibility is unclear. Creative stops landing. Conversion drops. Reporting gets louder, but decisions do not get easier.

Intender audits help brands diagnose the real issue, find the signal and prioritise the next move.

THE PROBLEM

Most audits look at the channel. We look at the context.

A CPC increase is not always a paid media problem. An SEO decline is not always a content problem. A conversion drop is not always a website problem.

The symptom is where the issue appears. The context tells us why it is happening.

That is the Intender way. We audit the journey, not just the dashboard.

Our Approach

Start with the symptom. Find the cause. Build the response.

Every audit starts with a simple question: what is stopping your marketing from being more useful, efficient or effective?

We review customer intent, channel performance, creative, content, AI visibility, landing pages, measurement, competitors and market demand. Then we turn the findings into a practical action plan.

Audit Menu

Choose the audit that matches the problem.

Fresh Eyes Audit

You are too close to the work to see the issue.

A senior, independent review of your marketing, website, media, content, creative, measurement and customer journey. We help identify blind spots, missed opportunities and the things your team may have normalised.

Best for: Teams that feel busy, stuck or unsure what to prioritise next.

Media Waste Audit

Find where spend is leaking.

We review paid media activity across search, paid social, display and programmatic to identify wasted spend, overlap, weak targeting, poor journey fit and activity that is not pulling its weight.

Best for: Rising CAC, rising CPC, unclear ROAS or campaigns that are spending without enough confidence.

Marketing Effectiveness Audit

Is your marketing actually working?

A senior review of your channel roles, customer journey, commercial outcomes, measurement, brand demand and growth levers.

Best for: Leadership teams that need confidence before increasing, cutting or changing investment.

SEO Audit

Understand why organic growth is stuck.

We review technical SEO, content, authority, search intent, competitors and the pages that should be doing more work.

Best for: Declining rankings, flat organic growth, content gaps or weak non brand visibility.

AI Search Visibility Audit

See how your brand appears in AI led discovery.

We review how your brand, products and competitors appear across ChatGPT, Google AI, Gemini, Perplexity, Grok and other AI influenced journeys.

Best for: Brands that want to be recommended, understood and visible in AI search.

Website Migration Audit

Protect rankings, tracking and conversion before you move.

We review redirects, URLs, content risk, page intent, analytics, technical setup and post launch monitoring.

Best for: New websites, CMS changes, domain moves, rebrands or major site rebuilds.

Content and Authority Audit

Find the gaps your competitors are using against you.

We review content coverage, customer questions, backlinks, publisher visibility, digital PR opportunities and category authority.

Best for: SEO growth, AI visibility, thought leadership, PR and upper funnel education.

Conversion and Journey Audit

Traffic is arriving. Why is it not acting?

We review landing pages, forms, CTAs, trust signals, message match, offer clarity, page speed and user behaviour.

Best for: Low conversion rate, poor lead quality, high bounce rate or weak landing page performance.

Brand Demand Audit

Is your brand being remembered, searched and chosen?

We review brand search, share of voice, competitor momentum, creative distinctiveness, PR visibility and demand signals.

Best for: Slowing direct demand, rising acquisition costs or a brand that feels quieter than it should.

How we work

From symptom to action.

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Why Intender

Independent thinking. Senior judgement. No channel agenda.

We do not audit to sell you more of the same. We audit to understand what is really happening. Sometimes the answer is more media. Sometimes it is less. Sometimes it is SEO, creative, content, measurement, conversion or the offer itself. Our job is to make the problem clearer, then give you a better path forward.

Ways To Start