AUDIO

Reach Your Audience Where They’re Listening.

Ads are no longer a visual medium, they’re now part of the audioscape too. From Spotify and podcasts to streaming audio ads and in-game audio, we help you create engaging audio ads that speak to your audience.

THE PROBLEM

Capturing The Attention Of Your Audience Through Sound Only.

With no visual elements to fall back on, brands have only seconds to make an impression before their listeners tune out. But nailing the creative is just the tip of the iceberg. We’re here to help brands with:

Low ad recall

Poor brand recognition

Low engagement rates

High skip rates

Poor message retention

Audience fatigue from repeated ads

Weak listener response to calls to action

Inconsistent performance across platforms

Negative listener sentiment

HOW WE WORK

How We Transform Audio Campaigns To Create Future Demand.

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Why Intender

We don’t just place audio ads.

We work alongside you to craft meaningful stories that align with the other formats in your overarching programmatic strategy, creating a cohesive message. By understanding your audience, we’re able to roll out your audio creative across both a carefully curated selection of digital streams (e.g., Spotify, podcasts, DAB, and other streaming platforms) and traditional channels (terrestrial radio) to reach them where they’re listening.

FAQ

Common Questions

How does audio advertising work?

Audio advertising delivers targeted audio ads to listeners across streaming music services, podcasts, DAB and terrestrial radio, and other digital audio platforms. Campaigns are carefully tailored to your audience using key data such as demographics, interests, location, and listening behaviour. This ensures your message reaches the right people at the right time. Performance is then monitored and optimised throughout the campaign to maximise reach, engagement, and ROI.

What are the benefits of audio advertising?

Audio advertising allows you to connect with audiences in moments when visual advertising can’t, such as while they’re commuting, exercising, or working. It builds brand awareness through memorable storytelling, reaches highly engaged listeners, offers advanced audience targeting, and can complement other digital channels to improve overall campaign performance. It’s also an effective way to increase brand recall using consistent messaging and sonic branding.

What platforms can I advertise on with audio advertising?

Audio advertising campaigns can run across a wide range of platforms, including music streaming services, podcasts, terrestrial radio, digital radio apps, and smart speaker ecosystems. Settling on the right mix of platforms depends on your audience, campaign objectives, and budget. At Intender, we can recommend the channels that provide the greatest opportunity to reach your target audience.

What's the difference between podcast advertising and digital audio advertising?

Podcast advertising places your message within individual podcast episodes, either as host-read endorsements or professionally produced audio ads. It typically reaches highly engaged niche audiences who have chosen specific content.

Digital audio advertising, on the other hand, refers to ads served across streaming music services, DAB radio, and other digital listening platforms. These campaigns generally offer broader reach and more sophisticated audience targeting based on demographics, interests, behaviours, and location. Many brands achieve the best results by combining both formats within a single campaign.

How does audio advertising fit into a broader digital marketing strategy?

Audio advertising works best as part of an integrated marketing strategy. It can introduce your brand to new audiences, reinforce messaging across search, social media, display, and video campaigns, and keep your business top of mind throughout the customer journey. By combining audio with other digital channels, brands can increase campaign reach, improve message frequency, and drive stronger overall marketing performance.