PAID SOCIAL
Full-Funnel Consumer
Engagement.
We run Paid Social campaigns that connect to every interest, or awareness — always tied to measurable marketing outcomes.
THE PROBLEM
Paid Social Not
Performing?
Symptoms of suboptimal paid social campaigns:
Poor Audience Selection
Low Audience Connectivity
Declining Conversion Rates
Budgets Wasted
Conversions Low
Competitors Dominating
Multi-Channel Attribution Issues
No Clear Buyer Journey Alignment
Where Your Social
Spend Actually Goes.
Trigger
Consideration
Awareness
Conversion
of your paid social budget is driving conversions. The other 92% isn't. We fix that.
HOW WE WORK
How We Transform
Paid Social
We build rule-based conditional audiences so campaigns appear in a sequence that matches the buyer’s journey — then integrate Paid Social into the wider media ecosystem.
01
Paid Social Audit
Full account review across platforms to find waste and missed opportunity.
02
Strategy Alignment
Map campaigns to your business goals, audience segments, and funnel stage.
03
Campaign Optimisation
Creative, audience, and placement refinement driven by performance data.
04
Conversion Lift
Ongoing optimisation tied to measurable outcomes and growth.
Why Intender
We Don't Just Manage
Bids And Boost Posts.
We build Meta, TikTok, LinkedIn & WeChat campaigns that align to the interests of your audience. This ensures that we align your messages (creative) to your products and thus audiences.
Why? Paid Social channels are already at ad saturation — therefore, ‘doing what everyone else does’ will not achieve a performance equilibrium.
FAQ
Common Questions
Which platforms do you manage and how do you choose the right one for me?
We manage campaigns across Meta (Facebook & Instagram), LinkedIn, TikTok, YouTube, Pinterest, and X (Twitter). Platform choice depends on your audience, objectives, and industry.
For example, LinkedIn is often best for B2B, TikTok excels for younger audiences, while Meta offers broad reach and robust targeting.
What’s included in your Paid Social management service?
We are a bespoke agency, so every clients approach is adapted to their needs, however our service typically includes:
Audience and platform strategy development
Campaign and creative set-up (ad copy, visuals, video)
Ongoing optimisation and A/B testing
Budget and bid management
Conversion tracking and reporting
Strategic recommendations for scaling campaigns
How do you measure success with Paid Social?
We track metrics tied directly to your business goals, such as reach, engagement, cost-per-click (CPC), leads generated, return on ad spend (ROAS), and conversions. We also provide clear reporting so you know where your ad dollars are going and how they’re performing.
What results can I expect from Paid Social campaigns?
Results vary by industry and objectives, but most businesses can expect:
- Increased brand awareness and reach within key audiences
- Higher engagement through rich creative formats (video, carousel, stories)
- Quality leads and sales generated from well-targeted campaigns
- Continuous improvements as we test and refine audiences, messaging, and creative.
Trusted by brands like these
Get a proposal for intent
marketing on Paid Social.
Transform your Paid Social campaigns.