GEO & AI Search Optimisation

When someone asks AI, does your brand come up?

More and more buyers skip the list of links and just ask ChatGPT, Gemini or Google’s AI Overviews. Those answers name a few brands and quietly leave out the rest. Generative engine optimisation makes sure yours is the one that gets named, cited and trusted.
Start with an AI visibility audit

THE PROBLEM

AI gives one answer, not ten links.

Search used to show ten links and let people choose. Now AI often gives a single answer, and it has no obligation to include you. If your brand is not in that answer, you are not on page two. You are simply absent. This is where it tends to show up:

Ask ChatGPT or Gemini for a recommendation in your category, and competitors get named instead of you.
Google's AI Overviews answer the question before anyone reaches your site, and your traffic is falling.
You rank well on Google but disappear the moment the search becomes a conversation.
Your content reads well for people, but AI cannot pull a clean answer out of it.
No one can tell you whether AI even knows your brand exists, let alone whether it trusts you.
Competitors are being cited as the authority, and that lead compounds every month.
0 Yrs

Leading GEO & AI for 5 years

Intender has been leading the way with GEO & AI with our LLM tech and custom toolsets — before most agencies knew it existed.

WHAT WE DO

How we get you into the answer.

AI Visibility Audit

We measure whether ChatGPT, Gemini, Perplexity and AI Overviews currently find, mention and cite you, and where you are losing ground.

Answer-Ready Content

Structuring content so AI can lift a clean, correct answer: clear questions, direct answers, schema and the formats AI quotes.

Entity & Authority

Making your brand a recognised entity AI associates with your category, the knowledge-graph and E-E-A-T work.

Technical Foundations

The crawlability, structured data and site signals AI engines rely on.

Earned Citations

Third-party validation and coverage that AI treats as trust

AI Visibility Monitoring

Ongoing tracking of citations, inclusions and brand mentions across AI platforms, through IntenderView.

HOW WE WORK

From invisible to cited

We consult, deploy and run GEO / AI campaigns that leverage context around intent, interest, or awareness — allowing brands address symptoms, not just demand.

01

Measure

With IntenderView, we baseline how visible you are across AI platforms today, and how often competitors are cited instead of you.

02

Diagnose

We find the why: missing entities, unstructured content, thin authority, technical gaps.

03

Build

Answer-ready content, structured data, and entity and authority work, so AI can recognise and recommend you.

04

Monitor & compound

We track citations and inclusions over time and keep widening your lead, because early authority compounds.

WHY INTENDER

AI is not new to us.

Long before ChatGPT made this a boardroom conversation, we were working hands-on with large language models, learning how they read, weight and repeat information. We understand what these systems reward, and we have built the tooling to measure it. For many agencies, AI is a new line on the services page. For us, it is years of hands-on work.

FAQ

Common AI Optimisation Questions

What is generative engine optimisation (GEO)?
GEO is the practice of optimising your brand and content so AI engines like ChatGPT, Gemini and Google’s AI Overviews can find, understand and cite you in their answers. You will also hear it called answer engine optimisation (AEO) or AI SEO. They all describe the same shift: from ranking links to being the answer.
It is the same discipline, extended. Strong SEO foundations, crawlable, structured, authoritative, are exactly what AI reads too. GEO adds the work that makes your content easy for AI to extract and trust. Do both and you show up in Google and in AI answers.
We track how often ChatGPT, Gemini, Perplexity and AI Overviews mention and cite your brand for the queries that matter, and how that compares with competitors, using IntenderView. Citations, inclusions and brand mentions become the scoreboard in place of rankings and clicks.
Not directly, and anyone promising to control it is guessing. What we can do is make your brand a well-structured, well-cited, authoritative source that these systems prefer to draw on and measure the difference over time.
AI Overviews are the AI-generated answers Google now shows above the traditional results. In Australia, searches related to them have grown over 200% in a year. They often answer the question outright, so being named in them is quickly becoming as important as ranking.
Some fixes surface within weeks; entity and authority building compound over months. The advantage goes to early movers, the brands AI learns to trust first are hard for late entrants to displace.

Trusted by brands like these

Find out if AI is recommending you or your competitors

We will show you how visible your brand is across ChatGPT, Gemini and AI Overviews today, where competitors are being cited instead, and what it takes to become the answer.

Start with an AI visibility audit