Who We Are
We are a full-service media agency specialising in performance & growth marketing for B2C, B2B & DTC brands.
We help brands understand what people want, what they are trying to solve, and how to turn those signals into better journeys across search, paid media, content, AI discovery, creative, conversion and measurement. We do not just start with Google Ads, SEO, Meta or programmatic. Those channels matter, and we work across all of them, but they are not the starting point.
The starting point is the person.
What are they worried about?
What are they comparing?
What are they trying to fix?
What do they need to understand before they choose?
What are their symptoms?
The Intender-way
An Intender is someone showing signs that they want something.
Not just someone in a demographic, audience segment or retargeting pool, but someone whose searches, questions, interests or behaviour suggest they are moving towards a decision.
A person searching for “home loan” tells you something. A person searching for “self employed home loan” tells you more. The second person has context. They have friction, questions, barriers and a more specific journey ahead of them.
That is where Intender lives: in the context behind the click.
Why we exist
Advertising has become too easy to buy and too easy to waste.
Platforms encourage more spend. Dashboards reward more activity. Agencies often make more money when clients spend more media. But more media does not always mean better marketing.
We created Intender to challenge that model. Our mission is to use intent and interest data to address customer symptoms and make better journeys. That means finding the questions, barriers, triggers and moments that matter, then building marketing around them.
Founded by Phil and Morgan Ohren
Phil Ohren
Founder & CEO
Morgan Ohren
Founder & Managing Director
What we do
We help brands find demand, understand demand and convert demand with more context. That can include SEO, AI search, Google Ads, Meta, programmatic, content, creative, conversion optimisation, analytics and advisory.
But the service is not the point. The thinking is. We connect intent, interest and symptom data to the right journey, message, channel and measurement framework. Sometimes that means scaling media. Sometimes it means fixing the page. Sometimes it means changing the content. Sometimes it means challenging the offer before spending another dollar.
Our vision
Our vision is to make advertising useful, not annoying. We believe the future of marketing belongs to brands that understand people better, answer questions earlier and show up with relevance before the market becomes obvious.
We call this relentless relevance. It means being useful across the journey, not just loud at the point of purchase. It means earning attention by helping people move forward.
Our values
Be consultative. We bring options, trade offs and a point of view. We are not here to nod along. We are here to help clients make better decisions.
Be people first. We start with the customer’s situation before the platform’s settings. What do they need? What are they trying to solve? What would make this useful?
Be curious. The obvious answer is rarely the best one. Curiosity helps us test, learn, improve and find the signal others miss.
The outcome
Marketing that feels clearer. Journeys that make more sense. Media that works harder. Content that answers real questions. Measurement that helps teams make decisions. Advertising that earns attention because it is actually useful.
If your marketing feels too channel led, too noisy or too hard to measure, we can help you find the signal.