Media Waste Audit

You’re wasting 20-40% of your spend.

Our audits produce a 15-25X return on investment.

20 minutes. No pitch. We confirm fit and walk you through what comes next.

Most media budgets are leaking. Few know where.

Whether you’re spending $30,000 or $500,000 a month on paid media, the data is consistent: somewhere between a fifth and a third of that spend isn’t pulling its weight.

It’s not because the work is bad.
It’s because most agencies are paid to execute against channels, not to interrogate where demand actually sits.

Sound familiar?

Your dashboards show what’s running, not what’s working.
You can’t quite explain where last quarter’s budget went, in commercial terms.
You suspect AI search is shifting your category, but nobody’s mapped it.
Your incumbent agency presents the same channels every quarter.

If any of those land, the audit is built for you.

A fixed-scope diagnostic.
Not another pitch.

Two Weeks.
Three Deliverables.
One Purpose.

We show you exactly where the leak is and what to do about it.

The Demand Map

A category-wide view of where intent, interest and inspiration audiences actually sit – built from our proprietary IntenderView intelligence layer. Includes AI search visibility analysis: where you appear in ChatGPT, Gemini, and where competitors are vulnerable.

The Waste Report

A breakdown of spend not pulling its weight, with the structural and strategic reasons behind it. Quantified in dollars and percentages, not generic flags. You’ll see which channels, which campaigns, and which audiences are underperforming – and why.

The Top Three Moves

The three highest-leverage actions to take next with relevant costings and timelines. Make them with us, with your incumbent, or with your in-house team – the findings are yours either way.

Why this is a premium, paid-for audit.

Typically, clients get a 20x to 100x return on our Media Waste Audits.

Most agency audits are free because they’re sales decks dressed up as analysis. The findings point neatly toward services the agency happens to offer.

Ours are paid because they’re a real piece of work, including senior team members and findings that stand on their own, whether you engage us afterwards or not.

You’re not just buying insights, you’re buying over 150 years of experience.

And if you do engage us afterwards: 20-50% of the audit fee is credited against your first three months of retainer.

Three Scope Tiers
No one size fits all.

Every business runs a different media mix. The audit scales with yours.

Essential: Annual paid media spend of $500k–$1m. Single market, single brand, digital-led media mix. Up to three paid channels reviewed. Bespoke demand map for your top category. Findings session and written report.

Comprehensive: Annual paid media spend of $1m–$3m. Multi-market, with a media mix spanning digital and select traditional activity. Up to six channels reviewed. Extended demand map with competitor benchmarking. AI search visibility audit included. Full tracking and attribution review.

Enterprise: Annual paid media spend of $3m+ with complex media estates spanning digital, above-the-line, sponsorships, partnerships and integrated programs. Full demand map across categories. AI search and GEO competitive analysis. Attribution model rebuild recommendation. Two findings sessions: one for the analyst team, one for leadership.

Who runs the audit?
Senior people & experience.

You’re sold senior.
You’re delivered senior.

There’s no bait-and-switch to juniors after the contract is signed – because the audit is too short and the stakes too high to delegate.

Every Intender audit is run by our senior leadership team: our Paid Media and Owned & Earned Directors lead the analysis, with our General Manager and CEO providing strategic oversight and direct accountability throughout.

Backed by IntenderView – our proprietary intelligence layer for category demand mapping and AI search visibility

Ready to reduce waste?
Book a 20-minute scoping call.

Fill out the form below.