Your paid media
budget is leaking?

You’re wasting 20-40% of your spend.
Our audits produce a 15-25X return on investment.

THE PROBLEM

Paid Search Is Becoming Increasingly Competitive.

Whether you’re spending $30,000 or $500,000 a month on paid media, the data is consistent: somewhere between a fifth and a third of that spend isn’t pulling its weight.

It’s not because the work is bad. It’s because most agencies are paid to execute against channels, not to interrogate where demand actually sits.

Common issues

Your dashboards show what’s running, not what’s working

You can’t quite explain where last quarter’s budget went, in commercial terms

You suspect AI search is shifting your category, but nobody’s mapped it

Your incumbent agency presents the same channels every quarter

What YOU GET

Two Weeks. 
Three Deliverables.  
One Purpose.

We show you exactly where the leak is and what to do about it.

The Demand Map

A category-wide view of where demand exists, powered by our proprietary IntenderView intelligence. Includes AI search visibility across ChatGPT, Gemini and emerging search platforms.

The Waste Report

A clear breakdown of wasted spend, identifying underperforming channels, campaigns and audiences, quantified in pounds and percentages

The Top Three Moves

The three highest-impact actions to improve performance, complete with indicative costs and timelines. Implement them with us, your current agency or in-house team—the insights are yours.

Typically, clients get a 20x to 100x return on our Media Waste Audits

Media waste roi

Three ways to work with us

Most agency audits are free because they’re sales decks dressed up as analysis. The findings point neatly toward services the agency happens to offer.

Ours are paid because they’re a real piece of work, including senior team members and findings that stand on their own, whether you engage us afterwards or not.

You’re not just buying insights, you’re buying over 150 years of experience.

And if you do engage us afterwards: 20-50% of the audit fee is credited against your first three months of retainer.

AUDIT LEVELS

Three Scope Tiers 
No One Size Fits All.

Every business runs a different media mix. The audit scales with yours.

Essential

$500k–$1m annual media spend

Ideal for single-brand, single-market businesses. Review of up to three paid channels, plus a bespoke demand map, written report and findings session.

Comprehensive

$1m–$3m annual media spend

Designed for multi-market brands. Review of up to six channels, competitor benchmarking, AI search visibility audit, tracking review and strategic recommendations.

Essential

$500k–$1m annual media spend

Ideal for single-brand, single-market businesses. Review of up to three paid channels, plus a bespoke demand map, written report and findings session.

YOUR TEAM

Who runs the audit? 
Senior people & experience.

You’re sold senior. You’re delivered senior.

There’s no bait-and-switch to juniors after the contract is signed – because the audit is too short and the stakes too high to delegate.

Every Intender audit is run by our senior leadership team: our Paid Media and Owned & Earned Directors lead the analysis, with our General Manager and CEO providing strategic oversight and direct accountability throughout.

Backed by IntenderView – our proprietary intelligence layer for category demand mapping and AI search visibility