Google Shopping
Google Shopping that drives revenue, not just clicks.
We manage Google Shopping campaigns that connect to intent, interest, or awareness — always tied to measurable marketing outcomes.
THE PROBLEM
Google Shopping
Not Performing?
Typical agency
- Poor product feed quality
- Low impression share
- High cost per click with little return
- Low conversion rates
- No clear bidding strategy
Our approach
- Optimised feeds with strong product data
- Intent-based campaign structure
- Lower CPC through relevance
- Higher conversions tied to real outcomes
- Granular bidding driven by data
of e-commerce ad spend is wasted on products that will never convert at scale. We cut the waste first.
Why Intender
Google Shopping services
Shopping Strategy
Feed Setup & Optimisation
Campaign Management
Google Shopping Audits
Optimisation
Reporting & Media Management
How we work
How We Transform
Google Shopping
We run Google Shopping campaigns that actively lean into the person’s needs. Every product, bid, and budget decision is driven by data.
01
Google Shopping Audit
Full review of your feed, account structure, and current performance.
02
Strategy Alignment
Align campaign structure to your business goals and product margins.
03
Campaign Optimisation
Feed rebuild, bid refinement, and product-level targeting improvements.
04
Conversion Lift
Ongoing optimisation tied to measurable outcomes and growth.
FAQ
Common Questions
What does Intender's Google Shopping Management service include?
Our service covers the full spectrum of Google Shopping optimisation, including:
- Product feed setup and optimisation (titles, descriptions, attributes)
- Merchant Center monitoring and troubleshooting
- Smart Shopping and Performance Max campaign setup
- Bid strategy management for ROI efficiency
- Ongoing management, testing, reporting, and scaling strategies
How does Google Shopping differ from regular Google Search Ads?
While Search Ads are text-based and rely on keywords, Google Shopping Ads showcase your actual product images, prices, and store information directly in search results. Shopping campaigns pull data from your product feed, so optimisation is less about keyword targeting and more about structured, accurate, and optimised product data. This makes management more technical but also more performance-driven.
What kind of results can I expect from Google Shopping campaigns?
Results vary depending on your product catalog, competition, and budget, but typically you can expect:
- Increased visibility for your products across Google Search and Shopping tabs
- Higher click-through rates compared to text ads
- More qualified traffic since ads show product details upfront
- Stronger ROI when campaigns and feeds are consistently optimised
What is Google Shopping Management and why do I need it?
Google Shopping Management ensures your product feed, ads, and campaigns are optimised to appear at the top of Google Shopping results. It helps you reach in-market buyers, increase visibility, and drive higher-quality traffic that is ready to purchase. Without proper management, product feeds can become disapproved, poorly optimised, or fail to deliver ROI.
Trusted by brands like these
Stop wasting budget.
Start seeing results.
Get a proposal for intent-based Google Ads management.