Discover how Control Hire doubled their leads through an SEO strategy based on strategic content & in-depth audience insights.
In just six months, Control Hire grew organic sessions by 60%, brought in 55% more new users, and doubled their leads. The results came from a People First SEO approach, creating genuinely helpful content, optimising product and category pages based on real search intent, and deeply understanding what construction professionals are looking for. By building relevance and authority, we improved visibility and drove more conversions where it mattered.
The Challenge
Barriers in a Niche Market
Control Hire provides engineered environmental control solutions that protect people and productivity on-site. Operating across New South Wales, Queensland, and Victoria, they specialise in the hire and management of dust, noise, fume, ventilation and climate control equipment, such as mist cannons, noise walls, fume extractors, and real-time monitoring systems. With a consultative, end-to-end service model, Control Hire partners with construction and infrastructure projects to deliver tailored solutions that support compliance, safety, and operational efficiency.
Control Hire faced a set of SEO challenges that called for a deep and intent-driven approach.
To overcome these challenges, Control Hire needed a deep understanding of what their target audience, such as construction and mining managers, were actively searching for online. This meant grounding their SEO strategy in intent research and aligning their content and optimisation efforts with real-life needs.
The Approach
To increase Control Hire’s visibility and lead generation through organic search, we focused on aligning their digital presence with the real world needs and behaviour of their audience. Our strategy was grounded in relevance, usability, and intent-driven content.
To bring the strategy to life, we implemented a series of tactical actions across content creation, website optimisation, and technical improvements. By combining a robust content strategy with technical improvements and seamless user journeys, we ensured that Control Hire’s website was not only more visible in search results but also more valuable to their target audience.
We developed in-depth, helpful content that addressed the key concerns of Control Hire’s target audience: construction and mining managers. This included informative blog posts, guides, and case studies that aligned with the specific search intent of users. We also improved existing service pages with targeted FAQs addressing common queries about equipment use, compliance, and safety, to better capture high-intent traffic.
We strengthened the internal linking structure to create seamless connections between content and product/service pages. This improved user experience by guiding visitors to relevant pages and signalled authority to search engines, boosting rankings for key pages.
We also optimised the site’s structure for crawlability, with clean, logical URL structures, optimised sitemaps, and fixes for any issues that could hinder search engines from fully indexing the site.
We focused on refining product pages to ensure they were both user-friendly and optimised for search. This included improving product descriptions, adding relevant keywords, and integrating on-page SEO elements like headings, meta descriptions, and clear calls-to-action to boost conversions.
Platform Capabilities
The Results
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Discover how Control Hire doubled their leads through an SEO strategy based on strategic content & in-depth audience insights.
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