Discover how Control Hire doubled their leads through an SEO strategy based on strategic content & in-depth audience insights.
Gtechniq, a leader in advanced car care products, had a serious visibility issue. Despite offering premium coatings and detailing solutions tailored for Australian conditions, much of their local traffic was being misdirected to their UK or global websites. With the help of Intender, they implemented a technically sound SEO strategy, including hreflang tagging and content optimisation. The results? A 2,049% increase in organic sessions and over $1M in revenue in under a year.
The Challenge
Getting Found Down Under
Gtechniq is a globally recognised innovator in car care, known for its cutting-edge ceramic coatings and detailing products. The brand blends nanotechnology with high-performance chemistry to offer next-level paint protection, durability, and visual appeal.
Gtechniq Australia operates independently to serve the unique needs of the local climate and car culture, but was historically underserved by search engines.
Despite having a dedicated Australian site, Gtechniq was losing valuable traffic to its UK and US counterparts. This severely limited local engagement, conversions, and brand growth in Australia. A technical audit revealed the lack of a proper hreflang structure, along with indexation and content misalignments.
As a result, even customers actively searching for "Gtechniq Australia" were being misdirected.
The Approach
We conducted a comprehensive technical audit of Gtechniq’s Australian domain. The focus was on making sure the Australian site ranked for Australian users while resolving deeper SEO inefficiencies.
We implemented correct hreflang tags across Gtechniq’s domains, ensuring users from Australia, the US, and the UK were directed to their respective regional sites. This fix alone drastically improved local relevance and eliminated global traffic misdirection.
Our team cleaned up the site by removing irrelevant UK-focused pages, redirecting outdated content, and noindexing low-value pages. These changes made the site more crawlable and focused search engine attention on high-priority Australian content.
We enhanced key category pages such as “Ceramic Coatings” and “Car Wash Kits” with targeted keywords and improved internal linking. This helped boost both rankings and product page authority.
To improve domain strength, we launched a backlink outreach campaign, securing high-authority links to revenue-driving pages like ceramic coatings and rust removers – supporting both rankings and credibility.
Platform Capabilities
The Results
Australian metro areas saw explosive growth in session volume across all digital channels:
These numbers highlight the critical role of hreflang implementation in ensuring search engines direct users to the correct regional version of the site, dramatically improving local discoverability and traffic quality.
The combination of technical SEO enhancements, strategic content optimisation, and precise regional targeting significantly elevated Gtechniq’s visibility, traffic quality, and revenue. By fixing foundational issues like hreflang implementation and indexation, and reinforcing authority through targeted link-building, we’ve set Gtechniq up for long-term digital success. With a healthier site, stronger search presence, and a surge in qualified Australian traffic, Gtechniq is now well-positioned to dominate the premium car care market across the region.
We’d love to help your brand reach its performance goals. Reach out and we’ll organise an initial strategic session.
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